Aberlour Child Care Trust, 36 Park Terrace, Stirling FK8 2JR
Tel: 01786 450335 Fax: 01786 473238
Cause-Related Marketing
Cause related marketing is increasingly common amongst commercial and charitable organisations. Consumer acceptance is overwhelming as Business in the Community reveal:
- 89% of consumers have purchased a product or service associated with a charity or cause or collected vouchers for a charity or cause in the past year
- 80% of customers held positive accounts of the company, post purchase based on cause related marketing
- 77% of consumers were positively influenced at the point of purchase by a cause related marketing promotion
- 66% of customers are likely to maintain a relationship with a company based on cause related marketing involvement
- 30% are likely to switch brands based on cause related marketing
Sales Related Funding
Sales-related funding is any donation made to a cause based on a level of sales or percentage of each sale. This promotion can apply to specific products, a range of products, or overall sales. This form of cause-related marketing has a clear and measurable impact on sales performance.
Joint Issue Promotion
Joint Issue Promotion involves the communication of issues that are of interest to both the cause and the company. In the case of Aberlour, a number of general and specific issues require promotion in partnership with national companies. Disability and social disadvantage are examples of general issues and fathering and teenage run-aways are examples of specific issues.
Project or Event Sponsorship
Event Sponsorship covers a broad range of events such as, sporting activities, and annual balls. Our fundraisers seek to raise funds through events hosted by companies as well as seeking sponsorship for events hosted by Aberlour.
 |
 |
 |
|
Corporate Partnerships : Strategic Corporate Partnerships | Cause-Related Marketing | Employee Involvement & Development | |
 |
|
 |