November 2020 sees Aberlour launch its Surviving Winter Appeal to raise funds and help tackle rising levels of poverty and inequality across Scotland.
The appeal is based on findings in a report published by Aberlour and prepared by Professor Morag Treanor, from the Institute for Social Policy, Housing, Equalities Research (I-SPHERE) at Heriot-Watt University.
Scotland is seeing new depths of poverty being experienced by many more families now than before the pandemic. Families already struggling have been pushed further into poverty by job losses, working hours reductions, or delayed benefits payments for example. Through no fault of their own these mums, dads, and carers are struggling to make ends meet; many can’t afford to feed or clothe their children or to keep their homes warm – never mind think of Christmas.
A link to the full report can be found here.
The findings have prompted Aberlour to launch a new fundraising campaign. This campaign focuses on Sue Harvey, a mum from Falkirk, who is struggling to make ends meet to support her children; it outlines her experiences and the harsh reality which she, like so many others, finds herself in this winter.
Watch Sue’s film here:
In Sue’s words, “Life feels hopeless when your kids are cold and hungry….”
Aberlour has worked with Sue’s family for three years and is there for the long haul.
Sue says “Aberlour gave my family a meaning, they gave us a voice. Before we felt forgotten; after Angela from Aberlour got involved, we were heard”.