Aberlour will be featured in a 30 second TV advert to be aired from Wednesday 16th March until Sunday 3rd April.
The aim of the advert is to boost recruitment for the many posts being created as a result of the strong growth in Aberlour services. It will also build awareness and enhance Aberlour’s growing profile as an important, credible and high-quality social care charity in Scotland.
The advert will be shown on STV and Sky as well as complemented with programmatic digital adverts. This activity will expand the organisation’s reach across key areas in Scotland – Glasgow, Dundee, Aberdeen, Fife and the Borders.
On STV the advert will appear amongst high profile programmes including the final of Dancing on Ice, Ant & Dec’s Saturday Night Takeaway, Starstruck, and The Ipcress Files.
Director of Marketing and Fundraising, Pippa Johnston said: “It is testament to the growth in our services that Aberlour needs to recruit even more caring and compassionate staff. As well as inspiring people to want to work with us, we want to raise awareness of the organisation and the vital services that Aberlour provides to help disadvantaged children, young people and families. Our aim is to attract people who want to make a real difference to the lives of children, families, communities and help change society for the better”.
To watch the ad please click here:-