Young designers deliver Aberlour's 150th anniversary logo

Scotland’s biggest children’s charity turned to some very special designers when it needed an anniversary logo.

Aberlour celebrates its 150th year in 2025 and asked young Scots to help come up with a new look for the milestone anniversary.

Working with Tangent, a Glasgow design studio, the talented youngsters were integral to the process of coming up with a design to mark the anniversary.

Young people supported by Aberlour joined brainstorming sessions in person and online with the designers sharing their expertise in design, branding and knowledge of the charity’s work.

David Grant, Director of Growth and Marketing at Aberlour, said:

We are delighted with our 150th anniversary logo and proud of the creative input of our young people guided by the experts at Tangent.

“It is colourful, full of energy, fresh and young, just like its designers.

The creative session led to a bright and vibrant design with the chosen colours, shapes and textures all having special significance.

The typography is inspired by a font used in a historical Aberlour pamphlet, for example, with the letters made heavier to echo the sturdiness of the support offered to disadvantaged children and families over the last 150 years.

Lewis Camley, of Tangent, said:

The logo is for young people and had to be designed by them and we were delighted to help.

“It had to reflect the values of the charity and its work with children and young people so having their ideas, insight and input was key.”

“It was a real pleasure to work with such an inspiring, creative group and we're glad they feel represented by the final logo.

This article was written for The Sunday Post and published on Sunday 12th January 2025.