Being Brave - Aberlour Strategy 2021 - 2027

“Aberlour needs to keep doing what it is doing and more. Keep it at 110%.”
-Young Person supported by Aberlour

At the heart of Aberlour’s 2021-2025 strategy was our ambition to support children and families earlier. This ambition remains a core aim of the charity as we extend our strategy through to 2027.

Although our values remain the same, we have reviewed our priorities and statements of intent to aim even higher for children and families.

This extended strategy takes stock of our achievements since 2021. We have achieved a lot during a challenging period for third sector providers. Our services have continued to grow and innovate so that they make a difference for children and families everyday.